About

The RuralStrateg platform is founded on the framework of hierarchically organised and distributed ‘RuralStrateg modules’ (including the first module, the Lesser Poland Module) based on the following digital resources:

A home page of the Interactive Cultural Heritage Platform (RuralStrateg.pl), the landing page, which is the first page a user sees when visiting the website from the Internet, obtained as a result of promotion and science popularisation efforts by the RuralStrateg team. The main objective of the landing page is to position RuralStrateg.pl in the online ecosystem, particularly on results pages of the most popular search engines, which improves the chances of cultural heritage assets reaching the audience;
A search engine, ‘Lesser Poland cultural heritage search engine’ developed and available under a dedicated subdomain: wyszukiwarka.ruralstrateg.pl, which is consistent with marketing research results that recommend that thematic websites that are part of main portals had their dedicated subdomains. Subdomains can potentially become fully fledged satellites of the main portal, improving the brand’s position in the online ecosystem, which improves the potential of cultural heritage assets reaching the audience;
A better position of the brand in the online ecosystem achieved by publishing content on social media, which improves the potential of cultural heritage assets reaching the audience.

All digital resources on the RuralStrateg.pl Interactive Cultural Heritage Platform are free of charge, which improves the potential of cultural heritage assets reaching the audience.